LabourStart conference

On this blog follow daily world union news at Labour Start

International union solidarity conference
well worth attending.

The LabourStart conference in Sydney opens Monday 26th November to wednesday 28th.
If you plan to attend, you must register here:

Teachers Federation • 23-33 Mary Street, Surry Hills • Sydney
Opening session – The Big Picture – Chair: Alison Rudman
• The LabourStart Vision Eric Lee
• Keynote Speech – Campaigning to win and grow Dave Oliver ACTU Secretary
• How the two days will run Peter Lewis/Claire O’Rourke, EMC
10:30am Morning Tea
11am Global Campaigns Briefing – Host: Peter Lewis
Fiji Council of Unions President Daniel Urai (COACH: Andrew Casey)
BAHRAIN Hana Husain – Bahraini teacher (COACH: Tony Brown)
• SACOM – Hong Kong Yi Yi Debby and Anita Chan (COACH: Chris Gambian)
• UAW – Nissan- Kristyne Peter (COACH: Stewart Prins)
• ITUC Qatar World Cup campaign Mat Debrouix (COACH: Mark Phillips)
• Mexican Gold Anita Gardiner – Industri-ALL (COACH: Alex White)
12:30pm Launch of UAW LabourStart Email campaign
Jeffrey Moore – Mississippi autoworker
12:45pm Lunch and Campaign Planning Session 1: Getting to know your campaign
• Campaign teams – meet over lunch with international guest
• Task – design a campaign to drive global engagement on issue
• Over two days develop a campaign plan with the following elements
• issue and objectives • frame
• audience and targets • messages
• plan for integration and content • plan for escalation
1:30pm Plenary Session – Campaign Design: from principles to practice – Chair: Claire O’Rourke
• audience Shannon O’Keefe – ITF • targets/objectives Rob Johnson, – Industri-All
• framing Carla Stacy – EMC • situation analysis Peter Colley CFMEU
3pm Campaign Planning Session 2:
Coaches take group through the four areas and set down:
• campaign targets and objectives • situation analysis and research gaps
• what the priority audiences are • what the frame is and a potential brand for the campaign
4.30pm Adding Community Organising to your Campaign Plan – Chair: Michael Walker
Panel: Amanda Tattersall – Sydney Alliance, Gerard Dwyer – SDA, Mark Boyd – United Voice
6pm Trades Hall Dinner and Drinks – 377 Sussex Street
Tours of banner room and Bunker Studios
7:30pm Media Debate: If the traditional media dies will anyone care? – Chair: Caroline Pryor
• Julian Lee – formerly SMH now CPSU • Marcus Strom – MEAA
• Sarah MacDonald – broadcaster • Mark Phillips – ACTU
Day two tuesday
9am Plenary – Peter Lewis (EMC) – What I Got Wrong
9:30am Campaigns That Rock
Speakers from Australia and around the world give us the low down in ten minutes.
10:30am Morning Tea
11am Campaign Skills for Local and Global Wins – Chair: Eric Lee
• Principles of social media Alex White – Active Unions
• Content Strategy for campaigns Jackie Woods – EMC
• Building lists and managing data Alison Rudman and Donherra Walmsley – NUS
• Email for campaigners Claire O’Rourke – EMC
11:45am Final Campaign Planning
2pm Campaign Presentations
• Each team has 15 minutes to present their campaign strategy
3:30pm Final Plenary- The Future of LabourStart in Australia: Eric Lee
4pm Over the Horizon – Special sessions on flashpoint international issues
• Vietnam • Bahrain
• Taiwan • Timor-Leste

Please do NOT use the Facebook page to ask questions about the conference, to complain, etc — it is better and quicker to simply email us.
Write either to Andrew Casey in Sydney ( or Eric Lee in London ( and we will get back to you.

The conference agenda is online here:

This conference is free and is open to all trade unionists.
If you live in Sydney, please encourage your fellow union members to attend — all are welcome.
See you soon,
Eric Lee

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